Vegans Eat Chicken Too Campaign

Dame’s Chicken and Waffles is a North Carolina-based soul food restaurant with locations in Greensboro, Chapel Hill, Cary, and Durham, Dame’s Chicken and Waffles continues to grow in popularity throughout North Carolina. While the restaurant is famously known for its savory chicken and sweet waffles, plant-based options have been added to accommodate their vegan customers.


I worked collaboratively in a group to bring more awareness to Dame’s plant-based food options. Our group created a digital marketing campaign that includes banner ads, menu pop-up alerts, campaign swag, and a taste test.

Tools

Menu pop-up

Banner ads

Campaign Swag

Dame’s Chicken and Waffles Vegan Food Review